Flying Tiger Copenhagen, in partnership with UAE premier lifestyle retail company AZADEA Group, has opened its second store in Dubai, at the Mall of the Emirates.
The opening aims to enhance the brand’s presence in the UAE and reinforce the collaboration with the Group that seeks to broaden the brand’s offering to customers.
CEO at Flying Tiger Copenhagen, Martin Jermiin, said: “We want to be where our customers are, our success has had an upward trajectory in the Asian markets, and we know there is a proven global potential.
“We are certain that this will add to the Flying Tiger Copenhagen portfolio and we are very excited about expanding our presence in this retail hub of the GCC – offering unrivalled opportunities in some of the most dynamic markets in the world.”
The company opened its first store in the UAE in March at Dubai Hills Mall.
The Flying Tiger Copenhagen’s strategic partnership with AZADEA Group is part of the brand’s bold vision for a global expansion plan.
President of the lifestyle division at AZADEA Group, Marwan Hert, said: “I am delighted to see the very successful journey that Flying Tiger Copenhagen has realized so far with its second store launch at Mall of the Emirates. It is only the beginning of a very fruitful partnership, reinforcing AZADEA’s mission of providing its customers and people with an entertaining and exciting way of life. I am confident that with AZADEA’s commitment and excellence in execution, the new Flying Tiger Copenhagen store will enjoy a prominent placement in the brand’s global footprint.”
The company, selling knicks and knacks like accessories, toys, food and hobby paraphernalia, vows to prioritise sustainability and circularity.
Head of sustainability and social responsibility at Flying Tiger Copenhagen, Trine Pondal, said: “We are on a very ambitious journey when it comes to sustainability. We want to be frontrunners in sustainable retail, and I am confident that through our partnership with AZADEA in the UAE, we will have a strong foundation for continuing this journey together. It is increasingly more evident, that we all need to become more sustainable in everything we do. In Flying Tiger Copenhagen, we take this very seriously and we make sure that what we do is backed up by experts”.
The Danish store chain traces its history back to a quant store that first opened in Denmark in 1995. Now, more than 30 years and 880 stores later, they’ve established their presence as a successful Danish variety retail concept across 31 countries including all franchise markets.
It sells odds and ends like accessories, toys and hobby paraphernalia.
AZADEA Group is a premier lifestyle retail company in the Middle East and Africa. Established in 1978, the Group has so far developed a substantial network of more than 600 retail stores representing more than 35 international brand names in apparel, accessories, home furnishings, sporting goods, multimedia and beauty & cosmetics. The Group operates across 13 countries, including Bahrain, Egypt, Saudi Arabia, Kuwait, Oman, Qatar and the UAE.
