Danish variety brand Flying Tiger Copenhagen has opened a store in Dubai Hills Mall.
The store stocks a diverse product range at reasonable prices, including household items and décor, children’s toys, sporting goods and electronics.
Martin Jermiin, CEO of Flying Tiger Copenhagen, said: “We are excited to bring the United Arab Emirates customers our unique concept and fun shopping experience, and have a strong belief that our brand and products fit the UAE consumers well.”
The opening complements the variety store’s franchise expansion plans following its partnership with Lebanese-based retail conglomerate The AZADEA Group in October.
In keeping with its expansion plans, the group has brought 23 stores to Dubai Hills Mall’s 600 retail units, including Virgin Megastore, Bershka, Decathlon and ZARA Home.
“We are very pleased to have partnered up with AZADEA Group on this important market entry,” Mr Jermiin said.
Marwan Hert, president of AZADEA Group’s lifestyle division, said: “Our mission is to always bring new and innovative offerings and Flying Tiger Copenhagen is exceptionally unique and original. Our guests will enjoy discovering the latest original product designs, and navigate through diverse categories of exclusive items and gift concepts.
“We are certain this partnership will be followed by more success stories as we expand together in the UAE market and region.”
Adding to Flying Tiger Copenhagen’s portfolio of 900-plus stores across 30 countries, the group has a planned rollout for the variety store, intending to open two more branches in the UAE by the end of the year.
Since its inception in 1978, AZADEA Group has opened more than 600 stores across 13 countries in the region, and represents more than 35 international brands.
