In response to the surging demand across the country, American athleisure brand Jockey has opened its 10th store in the UAE.
The announcement aligns with the brand’s objective to further consolidate its footprint in the country.
COO of Jockey in the UAE, Gagan Sehgal, said: “Since our foray into the UAE market, Jockey has always strived to enhance consumer experience and the exclusive brand stores are a testament to that unwavering focus.”
Jockey specialises in innerwear, sleepwear, loungewear and athleisure for adults and children.
Founded in 1876, the Jockey brand first forayed into the UAE market in 2014. Today, it operates 10 stores across Dubai, Ajman and Sharjah.
In addition, Jockey has been consistently strengthening its e-commerce operations, establishing its reputation through various e-commerce marketplaces such as Noon, Centrepoint, Amazon, Namshi and Sivvi.
“The experience of the Jockey way of life at these outlets along with Jockey’s trademark comfort and quality have played a decisive role in driving consumer preference for our products. We continue to expand our network of exclusive brand stores in the UAE while simultaneously exploring newer formats of retailing including shop-in-shops and online platforms as we further our growth journey in the country,” said Mr Seghal.
According to a report by Business Marketing Insights, the athleisure market segment in the Mena region was expected to increase from $17,1 million in 2021 to $ 31,9 million by 2028. It was predicted to grow at a compound annual growth rate of 9.3 per cent till 2028.
According to the data, more and more consumers are shopping for sports apparel through e-commerce platforms due to their convenience, ease of use, accessibility to various products and cost-effectiveness.