E-commerce activewear and athleisure brand Vuori is turning its focus to the Middle East as it rolls out expansion plans outside of the US.
The brand will operate via localised Vuori e-commerce platforms.
Joe Kudla, the founder and CEO of Vuori, said: “We are proud to continue Vuori’s expansion outside of the US.
“We are excited to bring our vision and brand to consumers in these key markets, connecting with customers around the world.”
The company was valued at $4 billion in October last year after securing a $400 million investment from SoftBank Vision Fund 2.
Next year, the brand is setting its sights on Japanese and Korean clientele.
Established in the US in 2015, Vuori ventured into new international markets in the UK, France, Germany, Ireland and Australia this year.
According to a report by Data Bridge Market Research, the Middle East sports apparel market is expected to grow at a compound annual growth rate of 4.8 per cent.
The segment is projected to reach $23190.43 million by 2029 due to heavy promotions by activewear manufacturers through digital platforms, rising participation of women in sports across the GCC and the proliferation of health-conscious trends.
