Alo Yoga, Los Angeles-based athleisure and loungewear brand, will open a store in Kuwait’s Avenues Mall this November, in partnership with retail franchise operator Alshaya Group.
The opening comes as part of the brand’s global expansion plans.
Founded in 2007 by Danny Harris and Marco Degeorge, Alo Yoga stocks yoga trousers, leggings, capris, loungewear and accessories for men and women.
“The past few years have witnessed a steady growth in customers wanting to shop for athleisure styles, keeping with changing trends towards a healthier lifestyle and fitness-focused fashion,” said John Hadden, CEO of the Alshaya Group.
“Alo Yoga is an immensely popular and highly successful lifestyle brand.”
Later this year, Alo Yoga will launch its regional e-commerce site and cater to customers across Kuwait, Qatar and the UAE.
The brand intends to open stores in Doha and Dubai in the first half of next year.
“As a brand which supports wellbeing, Alo has a strong synergy with the cultured lifestyle enjoyed in the Middle East,” said Mr Harris.
“We’re looking forward to connecting with our community in Kuwait, Qatar and the UAE through our website and at our first retail store opening at The Avenues Mall in Kuwait later this year.
“Our retail expansion model will focus on convenience, guest experience and community as we introduce Alo to our newest markets.”
Fashion e-commerce in the region is expected to value $12 billion by the end of this year, according to market research database Statista.
By 2025, fashion e-commerce is estimated to grow at a compound annual growth rate of 15.31 per cent to value $18.4 billion.
The Alshaya Group operates numerous local and international brands, including H&M, Mothercare, Bath & Body Works, American Eagle, Harvey Nichols and West Elm, across the Middle East, North Africa, Turkey and Europe.
