City Centre brings ‘The Big C Vote’ campaign to Egypt to empower customers


UAE-based retail conglomerate Majid Al Futtaim has kickstarted Egypt’s ‘The Big C Vote’ campaign, inviting visitors of City Centre Almaza and City Centre Alexandria to pitch their ideas about mall improvements.

As part of the ‘It’s Your Space’ initiative launched in March, Majid Al Futtaim seeks to take shoppers’ wishes to reinforce its commitment to curating customer-centric experiences across its retail spaces.

Rasha Azab, managing director of the properties department at West Region Shopping Malls at Majid Al Futtaim, said: “At Majid Al Futtaim, we are constantly searching for new ways to provide our customers with innovative and personalised shopping experiences to create more inclusive spaces at our City Centre malls.

“We are thrilled to have launched this community-centric campaign within our properties that serves as a reminder to our valued customers that we prioritise their needs and aspirations.

“Our customers and employees are at the heart of what we do, and ‘The Big C Vote’ is a testament to that, ensuring that our people are the core decision-makers for the future of our properties, aligned with our commitment to creating great moments for everyone, every day.

“This campaign is surely a milestone for the City Centre brand, as we work towards elevated, unmatched experiences for our customers. We look forward to bringing the results of the vote – and what our visitors envision for us – to life.”

Majid Al Futtaim first trialled the community-voting concept at City Centre Mirdif in Dubai in March.

Fuad Sharaf, managing director of UAE Shopping Malls Majid Al Futtaim Properties, said: “It is the first of many steps we’re taking to ensure we’re building deeper relationships, creating meaningful connections, and working alongside our visitors to better understand what they’re truly looking for in their City Centre experience. We hope the campaign reminds the community that we care about their voice, thoughts, and aspirations, which will help us create malls built by customers.”