Retail giant Al Futtaim has launched its first CB2 furniture store in Riyadh at Sahara Mall.
The showroom exhibits a wide selection of contemporary decor and furniture, and also includes kitchenware, bedding, lighting, rugs and accessories.
CEO of Lifestyle at Majid Al Futtaim, Fahed Ghanim, said: “We are proud to be introducing CB2 to the Kingdom for the very first time, expanding the brand’s physical and digital footprint to cater to customer demand.
“Our focus is on customer experience as we collaborate with leading designers and brands to create world-class brand encounters. The omni experience we serve to our customers will help them enjoy CB2 and establish deeper connections with the brand.”
The shop also features collaborative pieces from designers like Kara Mann, Ross Cassidy, Jennifer Fisher, Paul McCobb, Lawson-Fenning, Mathew Williamson and Azeeza.
“We are thrilled to be working with our partners, Majid al Futtaim Lifestyle, to expand the CB2 brand in the Middle East,” said Janet Hayes, CEO of CB2’s sister brand Crate & Barrel Holdings.
“We believe the design-forward product collection will resonate with both the International and local Saudi clientele who are inspired individuals searching for ways to creatively transform their homes.”
This July, Al Futtaim opened its first brick-and-mortar CB2 store in the region at Mall of the Emirates in Dubai.
