BBZ opens first Bahrain store at Seef Mall


Apparel Group has opened a BBZ multi-brand, off-price department store at Seef Mall in Bahrain’s Seef District.

The store sells various apparel, footwear, perfumes and home decor from multiple retailers, stocking brands like Tommy Hilfiger, Puma, Adidas and Crocs.

Mohammed Al Qaed, COO of Seef Properties, said: “We are pleased to announce the opening of the first branch of BBZ in the Kingdom of Bahrain at Seef Mall – Seef District.

“This attests once again to the prestigious commercial position that the mall still enjoys on a national level, the wide rental spaces it offers, and its modern facilities that meet the needs of the largest brands in the region.

“At Seef Properties, we seek to attract well-known regional and international brands to Seef Mall – Seef District and anticipate drawing more brands in the foreseeable future that will improve the shopping experiences of our valued customers.”

Country head at Apparel Group Bahrain, Dheeraj Ratnani, said: “We are very happy to announce the opening of the first branch of BBZ in the Kingdom of Bahrain, at Seef Mall-Seef District, its strategic location makes it the perfect place to launch our business.

“We are dedicated to winning over a wide customer base and keeping pace with the competition in the Bahraini market through our quality products and special offers that satisfy people of all ages.”