Qatar Duty Free has welcomed world-renowned toy store Hamleys to Hamad International Airport.
Stocked with the latest must-have toys and exclusive movie merchandise, a visit to Hamleys is a magical experience for both the young and young at heart.
The store’s opening comes as part of Qatar Duty Free’s rapid expansion in the run-up to the FIFA World Cup 2022 that, will kick off in November.
Qatar Duty Free vice president Thabet Musleh said: “We are delighted to open the first Hamleys store alongside an extensive selection of launches coming soon at Hamad International Airport.
“At Qatar Duty Free, we always focus on brands that offer our passengers a unique and exciting experience; and we look forward to welcoming families and children to build lasting memories of fun and joy at Hamleys; a globally recognised name and a welcomed addition to the World’s Best Airport.”
In August, Qatar Duty Free unveiled a premium beauty space in the airport featuring La Mer, Shiseido, Chanel, SkinCeuticals and Guerlain products.
In May, Qatar Duty Free added a Burberry store to its high-end boutique offerings, joining Valentino, Fendi and Jimmy Choo.
“Hamleys has always been about offering magical experiences,” Hamleys CEO Sumeet Yadav said.
“In everything we do, we hope for only one reward – a child’s smile. And what better way to gift families unforgettable memories than at the Qatar Duty Free that’s bustling with a celebration at the cusp of the FIFA World Cup.”
The store opening comes ahead of the festive season, a busy time for the airport as families travel to spend the holiday with loved ones.
“Finding the perfect toy under the tree is now extra special with our updated store concept, designed to be perfectly insta-worthy. Presenting an atmosphere of interaction for young minds, this store includes Hamleys Room of Wonders and new periscopes that’s sure to transport consumers to every part of the Hamleys universe, ” Mr Yadav said.
