Cartlow, a cloud-based technology platform operating in Saudi Arabia and the UAE, has acquired Melltoo, a second-hand goods online marketplace, ahead of its plans to expand operations across the region’s markets.
Visitors to Melltoo’s website will now be automatically redirected to Cartlow’s platform.
It houses more than 500,000 products across 30 categories and offers customers various flexible payment options.
Cartlow will improve the platform’s management of various services, including free delivery, returns, warranties, buy-backs and trade-ins.
“We are thrilled with our latest acquisition of Melltoo, further allowing consumers to transact on our platform in the region,” said Mohammed Sleiman, founder and CEO of Cartlow.
“Through Cartlow’s platform, Melltoo customers will be enabled with a range of products and a more convenient way to shop and sell preloved products.”
Founded in 2019 as a re-commerce platform, Cartlow has since evolved into a technology company, also offering software-as-a-service solutions to retail companies.
The company specialises in reverse logistics – the processing of returned products through the supply chain and their resale.
“We provide retailers, distributors and sellers with the tools and technology to ensure an easy and convenient shopping experience for our customers,” said Mr Sleiman.
“Our mission at Cartlow is always to provide the best-in-class experience to our customers within the re-commerce and reverse logistics landscape.”
In keeping with its efforts to support the circular economy in the Middle East, Cartlow offers cloud-based technology to companies in the reverse logistics industry.
“More than two million products have been sold on our platform since we launched with a ground-breaking contribution of saving more than six million kilograms of e-waaste and 36 million kilograms of carbon emissions,” Mr Sleiman added.
In June, Cartlow secured $18 million in a financing round led by Saudi-based investor Al Sulaiman Group.
The investment funds the platform plans to expand across the region and improve its technology to combine return management, recycling and re-commerce.
The reverse logistics industry is expected to top $958 billion internationally, rising at an aggregate annual growth rate of 5.6 per cent from $635 billion in 2020, according to Allied Market Research.
