Fashion retailer REDTAG has partnered with Unicommerce, integrated software-as-a-service (SaaS) platform, to boost its e-commerce operations by streamlining its supply chain and reducing delivery times.
Through the partnership, REDTAG aims to increase its efficiency of business and reduce errors.
The collaboration also meets REDTAG’s need for order management solutions amid the rise in its e-commerce business.
“We have witnessed phenomenal growth for our e-commerce business and are glad to have Unicommerce as our supply chain technology solution provider,’ said Shehbaz Shaikh, chief retail officer at REDTAG.
“It’s enriching to see that both the brands share the same ethos of a customer-centric approach.”
Unicommerce’s input also supports REDTAG’s objective to guarantee a seamless and convenient online shopping experience and increase efficiency of business with fewer order errors.
“REDTAG is one of the leading fashion and homeware brands and we are excited to partner with them and support them in their e-commerce journey,” said Kapil Makhija, CEO of Unicommerce.
“Unicommerce is committed towards strengthening their e-commerce operations and we are confident that our technology will help them ensure error-free and seamless delivery to all their online shopping consumers.
“We have one of the finest e-commerce supply chain selling solutions and our expertise in streamlining operations for brands in India gives us a strong momentum to serve many retailing brands across the Middle East.”
The integrated automated solution also seeks to assist REDTAG in order allocation, strengthen its relationship with logistic partners for faster order processing, follow shipment status of orders and manage customers’ return requests more effectively.
“The partnership will enable us in ensuring that all our customers get on-time delivery and optimise our operations,” Mr Shaikh added.
“We have launched more customer-centric services in the past, such as Anytime-Anywhere Exchange, Find Your Size, Fashion Stylists and Free Home Delivery, to ensure that our customer gets an exceptional shopping experience across platforms.”
To date, Unicommerce has improved REDTAG’s backend technology to allow customers to return products purchase online in physical stores.
The platform also offers Arabic language support for invoice and shipping label queries, with Saudi Arabian customers able to opt for customable e-invoices.
