REDTAG reveals Eid al-Adha collection and gift campaign


REDTAG, value fashion and homeware brand, has launched a gift-giving campaign to run across the UAE, Saudi Arabia, Qatar, Oman, Bahrain and Kuwait alongside the release of its Eid al-Adha clothing collection, ahead of the festive period next month.

In honour of Eid al-Adha’s gift-giving tradition, shoppers will receive a gift with purchases above AED250 in the UAE, SAR250 in Saudi Arabia, QAR250 in Qatar, OMR25 in Oman, BHD25 in Bahrain and KWD20 in Kuwait.

In each country, the campaign will run until stock of the Eid al-Adha collection is exhausted.

The new collection brings pastel- and cream-coloured t-shirts and jogger bottoms for boys, and white tie-waste and sleeveless summer dresses for girls.

To fuse Arab and Western fashion, classic shirts with subtle Arab and cultural motifs have been introduced to REDTAG’s menswear line.

Womenswear now includes crossover-neckline wrap dresses in sober colours and puff-sleeved Swiss-dotted elasticated tops in blush pink tones.

“Fashion is a year-round necessity, but it assumes a different form each season, especially in the Middle East, where summers can get harsh,” said Shehbaz Shaikh, chief retail officer at REDTAG.

“So, when we design for Eid al-Adha, we factor in the utilitarian, aesthetic and modest aspects.”

Last month, the brand concluded its Ramadan Bonanza campaign, which saw shoppers win cars and receive free gifts with purchases.

Cash prizes included five shoppers selected each week of the campaign in each country, each winning AED5,000 in the UAE, BHD500 in Bahrain, KWD400 in Kuwait, OMR500 in Oman and QAR5,000 in Qatar.

REDTAG’s loyalty programme, RT Rewards, has 25 million members.

The brand continues to uphold its free home delivery option, ‘Anytime, Anywhere’ exchange policy, in-store fashion stylists and the ‘Find Your Size’ strategy, where shoppers who are unable to find desired sizes can be informed of the nearest stores carrying them.

“REDTAG’s growth as a consumer brand was fuelled by shoppers’ need for affordable high fashion,” Mr Shaikh added.

“As we grew and expanded across the region and channels, we have continued to outdo ourselves in product design and service delivery at every turn.”