Dubai Shopping Malls Group, in partnership with Dubai Festivals and Retail Establishment, has announced the promotional line-up, totalling AED1 million, to run during the 25th edition of Dubai Summer Surprises.
Running for 10 weeks from July 1 to September 4, the event takes place at 18 malls – Al Bustan Centre, Al Ghurair Centre, Arabian Centre, Al Barsha Centre, Al Quoz Mall, Al Warqa Centre, Bay Avenue Mall, Barsha South Centre, Central Mall, Crown Mall, Dubai Outlet Mall, Etihad Mall, Jebel Ali Mall, Marhaba Mall, Reef Mall, Serena Marketplace, Times Square Centre and Town Mall.
From July 1 to the last three days of Eid al-Adha, as part of the ‘Eid in Dubai’ campaign, 46 shoppers will be randomly selected to win between AED3,000 and AED10,000.
In addition, shoppers can enter organised raffle draws with the winners selected on the last three days of Eid al-Adha.
Shoppers who spend over AED100 at stores of the participating malls can enter a Red Coupon for the chance to win AED90,000. Those who spend more than AED250 are eligible for a Yellow Coupon and AED50,000. Shoppers spending over AED350 can buy a Red Coupon to win AED60,000.
The ‘Shop & Drive in Style Campaign’ will run for six weeks, with shoppers who spend at least AED100 eligible to win a Nissan X-TERRA by entering a raffle promotion.
Winners’ names will be drawn on July 17, July 24, July 31, August 7, August 21 and September 4.
Also running during Dubai Summer Surprises is the ‘Spend and Win’ promotion, in celebration of students returning to school after the summer break.
Shoppers spending a minimum of AED100 can enter a digital raffle to win between AED5,000 and AED10,000.
In addition, shoppers spending AED100 at participating malls can win up to AED50,000. Those spending at least AED250 are eligible to win AED30,000. Shoppers who spend over AED350 can win AED20,000.
Winners will be selected on August 28 and September 4.
“Dubai is a favourite destination for millions of shoppers seeking irresistible deals and overwhelming shopping experiences,” said Majid Al Ghurair, chairman of Dubai Shopping Malls Group.
“Dubai Summer Surprises stays true to its commitment of offering unparalleled shopping experiences.
“Keeping in line with Dubai Shopping Malls Group’s commitment towards organising community specific activities, our promotions are designed to deliver maximum value to all our stakeholders.”
Across malls, shoppers can enter raffles at customer service desks.
