Leo Burnet Mea, an advertising agency under Publicis Groupe, has been appointed the lead agency for sports brands PUMA in the Middle East.
Through its ‘Power of One’ model, Leo Burnett will provide an integrated marketing solution for PUMA in areas including market strategy, creative communications, media campaigns, brand and product positioning, and PR.
CEO of Publicis communications, UAE, Nathalie Gevresse, said: “We resonate strongly with PUMA’s values of performance and innovation, so we’re thrilled to partner with a brand we can push the boundaries with.
“Fuelled by the ‘power of one’, we will look to further elevate and expand the PUMA brand across the region through disruptive creativity, impactful consumer engagements and media that scale.”
Head of marketing at PUMA Middle East, Murat Dulge, said: “Leo Burnett’s proven track record and deep understanding of this market make them the ideal agency partner of choice to help us amplify the PUMA brand and help us better connect with our consumers.
“Their unique ‘Power of One’ proposition will allow us to leverage the best of data, creativity and tech to deliver impactful campaigns and further strengthen our position as a leader in the sports industry.”
Leo Burnett was appointed agency of record after a competitive pitch process involving multiple agencies.
