Egyptian BNPL fintech valU has announced its plans to expand its services to Jordan at the beginning of 2024.
The plan aligns with Valu’s business strategy which focuses on targeting markets with favourable dynamics to allow the implementation of its full products and services range.
CEO of valU, Walid Hassouna, said: “We are thrilled to bring Valu’s innovative solutions to Jordan. The decision to expand into Jordan aligns perfectly with our strategy of prioritising markets with plug-and-play market dynamics.
“With our experienced team and strong partnerships with local merchants, we are confident in our ability to deliver unparalleled value and reshape the financial technology landscape in Jordan.”
valU is currently applying for a license from the Central Bank of Jordan.
By extending its footprint to Jordan, valU strives to solidify its position in the Mena region, while supporting economic growth and enabling individuals and businesses in the region.
Launched in 2017, the fintech is a financial technology provider, offering a suite of services to individuals and businesses.
At the beginning of the year, valU forged a partnership with Sympl to enable its customers to pay with interest-free, three-month payment plans across retail partners and merchants.
In 2022, valU acquired 100 per cent of the stakes of Paynas company, which offers financial services to micro, small, and medium enterprises in Egypt.
“We are constantly setting the curve and revolutionising the financial technology industry, one step at a time,” added Mr Hassouna.
“valU’s unwavering commitment to profitability has yielded impressive results over the past four years, and we intend to maintain this trajectory moving forward.”