Giordano opens two flagship stores in Dubai


As part of its regional expansion, Hong Kong-based fashion brand Giordano has launched two relocated flagship stores at two Dubai destinations: Bur Juman Center and Al Ghurair Center.

Managing director and CEO of Giordano Middle East, Ishwar Chugani, said: “With a focus on enhancing product displays and fostering customer engagement, the stores feature wider entrances and more spacious, comfortable fitting rooms.

“As we enhance our store designs, we are confident that these upgrades will attract more shoppers to our stores.”

“Giordano epitomises elegance in design and excellence in quality. Through these improvements, we aim to elevate our customers’ shopping journey, enabling them to effortlessly mix and match items while indulging in superb quality apparel at extraordinary value.”

This year, Giordano has opened 10 stores across the GCC.

The apparel brand, founded in 1981, is expanding its footprint to new territories, having recently opened its first Algerian store, alongside new ventures in Mauritius, India, Kenya, Bangladesh and Egypt.

“Recognising the ever-evolving landscape of the region, our customer-centric approach necessitates accessibility across geographies and cultures,” added Mr Chugani.