Majid Al Futtaim Lifestyle has launched the first Middle East store of polo brand Psycho Bunny, at the Mall of the Emirates Dubai.
This step marks the brand’s official debut in the region.
CEO of Majid Al Futtaim Lifestyle, Fahed Ghanim, said: “The brand’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle not only underscores the potential of this market but also exemplifies the confidence in our ecosystem to support and elevate internationally renowned brands.
“We are honoured to welcome Psycho Bunny to our portfolio and we are sure our profound knowledge of the market, combined with Psycho Bunny’s distinctive offerings, will pave the way for enduring success.”
The brand, famous for its hand-finished polo shirts, opened its first retail stores over four years ago and has since grown exponentially.
It currently operates a portfolio of around 150 brick-and-mortar stores in countries including the US, Canada, South America and Japan.
Chief development officer at Psycho Bunny, Kenny Minzberg, said: “Since we are coming from the North and South American markets, Dubai was a natural choice.
“We are thrilled to partner with Majid Al Futtaim Lifestyle and are certain that this partnership will propel our brand to new heights on the international stage. Our unique take on menswear has earned us a very loyal customer base, and we are grateful and excited to drive continued growth throughout 2023 and beyond.”
