Sunscreen brand Ultra Violette debuts in Middle East


Australian sunscreen brand Ultra Violette has set out to expand its global presence with a launch in the Middle East through beauty retail giant Sephora.

The brand has reached 25 countries, including Australia, New Zealand, the UK, Europe, Southeast Asia and the Middle East through more than 250 stores worldwide.

 The company’s founder, Ava Mathews, said: “Our ultimate goal is to bring Ultra Violette to as many faces in as many countries as possible worldwide.

“The Sephora global team has been incredibly supportive in championing an Australian brand, and we are thrilled to expand within their network in the Middle East, with Sephora being the number one prestige beauty retailer globally.”

The brand’s debut in the region will see its full range available in 89 brick-and-mortar Sephora stores across five countries, including a brand fixture in the retailer’s highest-volume store at the Dubai Mall.

Earlier this year, the company expanded its presence in Europe and with products available in more than 450 Sephora stores across multiple countries, including France, Spain, Italy, Poland, the Czech Republic, Portugal, Greece, Germany and Switzerland.

Initially, the brand forged a partnership with Sephora ANZ in 2020, and the collaboration has assisted the brand’s growth ever since.

Ultra Violette’s products are also available via global retailers, including SpaceNK, Harrods, Liberty, Cult Beauty and David Jones.

According to Statista, the sun protection market in the UAE is projected to grow by 0.64 per cent between this year and 2028, resulting in a market volume of $6.38 million at the end of the period. 

The increasing awareness of about the harmful effects of excessive UV radiation and the rising concerns over premature aging have been driving the demand.