Mena consumer technology holding group Astra Tech has signed a memorandum of understanding with Alibaba Cloud, a digital technology and intelligence backbone of Alibaba Group, to enhance user experience.
The partnership will leverage Alibaba Cloud’s Enterprise Mobile Application Studio (EMAS) mobile testing solution into Botim, which is underway to become an ultra-app.
The MoU builds on an existing collaboration between both entities where Botim has leveraged Alibaba Cloud’s products and services including Elastic C
The EMAS solution aims to enhance the quality of VoIP calls and video by offering customer support.
This move comes at a time when Botim is accelerating its transformation into an ultra-app.
The partnership builds on an existing collaboration between both entities where Botim has leveraged Alibaba Cloud’s products and services including Elastic Compute Service (ECS), storage, networking, and database services.
Founder of Astra Tech and CEO of Botim, Abdallah Abu-Sheikh, said: “Our partnership with Alibaba Cloud is bound to enhance user activity and foster customer loyalty.
“Partners will gain easy access to a comprehensive range of services on a unified platform, offering an engaging experience through a streamlined customer journey. As we align technology with empowerment, this strategic move will unlock a new era of performance, reliability, and user satisfaction. We are dedicated to creating a world where technology becomes an effortless enabler, enhancing the way we live, work and connect.”
In 2023, Astra Tech integrated Rizek and PayBy into Botim, creating the world’s first Ultra app. The app offers users e-commerce and fintech services that aim to outpace competitors by three times in terms of speed.
General manager of the Middle East, Turkey and Africa at Alibaba Cloud Intelligence, Daniel Jiang, said: “Through our EMAS Mobile Testing, we aim to offer an application quality enhancement and management platform that is intuitive, detects issues, reduces user churn and improves app quality as well as market competitiveness for Botim.
“We are already reaping great results of EMAS Mobile Testing across the markets it has been deployed in.”
