Cenomi Retail, Saudi’s largest vertically integrated retailer, has launched the first flagship store of multimedia and electronics company Fnac in Saudi Arabia, at Nakheel Mall, Dammam.
The opening reflects Cenomi Retail’s commitment to bringing more global brands to the country.
CEO of Cenomi Retail, Günther Helm, said: “Fnac is a leading name in the world of multi-category cultural and electronic products, renowned for its commitment to creating a sensory experience for its customers.
“As Saudi Arabia’s leading brand partner, Cenomi Retail is honoured to bring that offering to our consumers for the first time. The Dammam store is one of two we will be opening, with Riyadh following.
“This flagship store offers a unique lifestyle destination for shoppers, but also a cultural hub – catering to the latest trends and interests of our customers who value exclusive offers and products as well as memorable immersive experiences.”
Founded in France in 1954, Fnac operates close to 1,000 stores around the world.
Operations director for Fnac Darty, François Gazuit, said:“This is an exciting time for retail in the Kingdom and an opportune time for us to open our inaugural locations.
“We hope that we can bring a unique in-store experience that compliments the rise of entertainment and culture across the country. Cenomi Retail offers an intrinsic knowledge and experience that we are confident will support our long-term success and growth in Saudi Arabia.”
Since its inception in 1990 as Fawaz A. Alhokair & Co. by Fawaz, Salman and Abdulmajeed Alhokair, the company has since become the leading franchise retailer in Saudi Arabia and the only listed business of its type in the Middle East.
Cenomi Retail has grown considerably and now trades in circa 1,300 stores across 100 shopping malls in 11 countries, with a retail platform operating on a total GLA of more than 400 thousand square meters.
Currently, the company represents more than 65 brands, spanning womenswear, menswear, kids and baby, department stores, shoes and accessories and cosmetics.
