Global electronics brand LG has opened a showroom in Dubai, as part of its partnership with Al Yousuf Electronics, a local distributor established in 1965.
The showroom is located on Dubai’s Airport Road and will be dedicated to showcasing LG’s portfolio of home appliances.
President from LG Electronics Gulf, Sanyoung Kim, said: “The opening of the new store fits well into our regional expansion goals, powered by its strategic location and dedicated experience zones.
“We believe in our customers truly experiencing each product before they purchase and in our new showroom they can see, touch, and experience our current and upcoming products in action, giving them insights unlike any other store. The opening is also a testament to our commitment to innovation and rings true to our theme of customer-centric design.”
Headquartered in Seoul, South Korea, the company has a business presence across Europe, the Americas, the Middle East, Africa and Asia-Pacific.
CEO of AL Yousuf Electronics, Mohamed Al Yousuf, said: “The unique concept of the store and its strategic location will play a very important role in driving sales and enhancing customer experience.”
In December, LG expanded its long-term partnership with Al Hassan Ghazi Ibrahim Shaker Co to bring home appliance and home entertainment products to the Saudi market.
