EROS, UAE-based consumer electronics and home appliances retailer, has opened its 15th store in Ibn Battuta Mall.
The opening is part of the retailer’s multi-billion-dirham strategy to expand its operations and support the local retail economy by creating more jobs.
The store stocks products from numerous international brands, including Samsung, Apple, Lenovo, Hitachi, TCL, Midea, Ariston, Huawei and Amazfit.
Mohammad Badri and Ahmad Badri, directors of the EROS Group, Alex Lim, president of Samsung’s Middle East and North Africa division, and Seong Hyun Lee, president of Samsung’s operations in the Gulf, inaugurated the store opening.
“The new store features a collection of premium global brands of latest gadgets, digital devices and home appliances such as smartphones, laptops and washing machines, amongs others,” Mr Mohammad Badri.
“This is in line with our vision and endeavour to reach closer to our customers in different parts of the UAE.
“With the recent development of residences and property in and around Ibn Battuta Mall, this has fuelled demand for electronics and appliances, which can be catered to with our new premium store at Ibn Battuta Mall.”
EROS will open more stores across the UAE throughout the year, the group said.
The retailer’s expansion plans began last year with stores opening in Nakheel Mall in Dubai and City Centre Al Zahia in Sharjah.
In December, EROS increased its focus on e-commerce.
Products from EROS Digital Home, the group’s division offering primarily home appliances, were added to www.eros.ae to boost sales and improve logistics and product delivery.
“Consumer buying trends in retail and e-commerce business have changed after the Covid-19 pandemic introduced a new lifestyle and work culture in the past two years,” Mr Badri told Khaleej Times.
“We have aligned our business strategy in line with the market trends to cater to our consumers’ needs.”
The strategy was met with increased online orders.
“Online sales contribute 20 to 25 per cent to our business annually. We see another 10 to 15 per cent growth in online sales over the next two years,” he said.
