Palestinian beauty entrepreneur and influencer Nagham Zalabia has announced plans to expand her beauty and personal care business in the GCC region, with a focus on the Saudi Arabia and UAE markets.
The expansion will mainly involve her brand ‘Nagham Pro’, which offers around 100 skin, hair and body care products, as well as makeup, perfumes and accessories.
The brand said in a statement: “The beauty and personal care industry is poised for strong and steady growth in the region, and the GCC markets are attractive for both local and international companies to be in, thanks to a favourable investment climate and the large consumer market.”
Ms Zalabia pointed out the value of investing in the beauty and personal care industry and complementary e-commerce platforms in the GCC region, which brings promising return on investment opportunities.
“The beauty and personal care industry has always been one of the fastest growing consumer markets globally, with the cosmetics and skin care industry accounting for the lion’s share of this growth driven by the rising number of young consumers and the evolution of beauty trends from one generation to another.”
The region also offers many investment opportunities in the fields of manufacturing, distribution, retail, marketing and R&D, she added.
The exponential growth of e-commerce platforms, fuelled by the growing impact of social media on consumer behaviour, has boosted the sector’s growth, added Ms Zalabia.
According to market reports, the total revenues of the beauty and personal care industry in the UAE have reached $1.3 billion in 2022, of which 24 per cent was generated through e-commerce channels.
The market value of skincare and cosmetics in the Mena region was to rise from $3.18 billion in 2015 to $6.29 billion by 2024, according to a study by Statista.
