Egypt-based BNPL fintech platform Valu has announced a strategic rebranding, broadening its financial solutions and services offerings.
The rebranding marks a crucial point in the company’s transformation strategy as it strives to expand its reach.
Under the new brand identity, Valu has revamped its logo, application and overall visual identity to represent the company in a more modern and dynamic way.
CEO of Valu, Walid Hassouna, said: “One of the key drivers behind our strategic rebranding is our unwavering focus on client centricity. We developed our offerings to provide clients with everything they need through one platform.
“Our expanded suite of fully digitalised products and services will empower individuals and businesses and foster financial inclusion. Valu today is no longer a consumer finance company; we now offer an instant cash redemption programme, savings solutions, investment products, a B2B services platform, and more. As such, it was about time for Valu to undergo a brand restructuring to reflect the breadth and depth of its brand portfolio as well as its current position as a universal financial technology powerhouse.
“The rebranding further encompasses an intensified effort to build strategic partnerships and collaborations with industry leaders, global brands, and market innovators to accelerate the development and deployment of ground-breaking solutions that will shape the future of the fintech industry.”
The new brand identity strives to represent the fintech’s core values of responsibility, innovation, prioritising people and agility.
The company’s partners include conglomerates, such as Majd Al Futtaim and Talaat Moustafa Group, as well as start-ups including Sympl.
