Mena’s payments solution provider PayTabs has partnered with Jordan-based Middle East Payment Services (MEPS) to drive the e-commerce sector in Palestine.
The alliance is created to empower SME merchants, e-commerce entrepreneurs, webpreneurs and creators in Palestine, making them financially viable in the online space.
Vice chairman of the board of directors of MEPS Palestine, Sami Abu Yousef, said: “We are pleased to collaborate with PayTabs because of its importance in facilitating and accelerating e-commerce business for owners of small projects, e-commerce sites and virtual stores through social media sites, as this service contributes to the promotion and expansion of sales operations, as well as the variety of electronic payment mechanisms, including the acceptance of all types of international payments.
“The development and introduction of the e-commerce market in Palestine is one of the engines of the economy, with a direct impact on supporting entrepreneurs, digital innovations, and openness to the global trade market, and contributes to increasing Palestinian exports and improving the trade balance on the one hand, and an opportunity to display Palestinian products and services on the other.”
Via PayTabs digital payment solutions Palestinian e-tailers and online merchants will be able to use PayLinks to sell over social media channels such as Facebook, WhatsApp or Instagram.
According to Datareportal’s January report, Palestine is home to 2.95 million social media users which accounts for 56 per cent of the total population. More than 80 per cent of the population has mobile connectivity which presents an immense opportunity for social commerce.
PayTabs’ regional general manager for Levant & Southern Gulf, Eyad Musharbash, said: “PayTabs is honoured to enter the Palestine market. Web commerce in the market is at the cornerstone of development and we are privileged to be part of this journey with SME businesses, inventors, creators and entrepreneurs.
“As MEPS global payment solutions partner, we are determined to continue innovating to fill the regional fintech gap by leveraging the massive potential of the Palestinian market, and the Levant region. It gives us a deep sense of purpose to be able to contribute to the growth of the developing economy of Palestine.”
