GELLIFY, a multinational B2B innovation platform, has unveiled the initiative ‘Luxury Tech CX Observatory’ to transform the luxury industry in the Middle East.
The platform aims to reshape the luxury customer experience by driving technological advancements and exploring future industry shifts at a time when the region’s luxury market continues to soar.
CEO and co-founder of GELLIFY Middle East, Massimo Cannizzo, said: “At GELLIFY, in a fast-changing luxury customer expectations, we are devoted to driving innovation and reshaping the customer experience by harnessing the potential of advanced technology.
“Drawing from our rich heritage in Milan, Italy the global epicentre of fashion and luxury, we are extending our deep-rooted expertise to Dubai, a burgeoning hub for luxury brands. This is more than just embracing the latest trends; it’s about scripting a transformative narrative for luxury in the digital age. Dubai, with its growing reputation as a luxury hub, presents the ideal setting for this exciting venture.”
The observatory is designed to serve as a collaborative environment, empowering luxury brands to access more resources, learn from industry experts and engage with innovative startups. T
The launch also marks the unveiling of GELLIFY’s latest report on the luxury market titled The Digital Revolution: Disrupting the Landscape of Luxury’s Future.
According to t Statista, the luxury goods market in the UAE is projected to grow by 3.13 per cent between 2023 and 2028 resulting in a market volume of $3253.00 million at the end of the period.
