To strengthen its range of payment options, UAE-based fashion retail conglomerate Apparel Group has teamed up with Saudi BNPL provider Tamara.
Through this partnership, Apparel Group aims to transform the shopping landscape in Saudi Arabia.
Now its customers will able to split their payments into three convenient instalments. A transaction process will allow them to initiate payments at the cash counter, and then fulfil the second and third instalments one and two months later, respectively.
CEO of Apparel Group in Saudi Arabia, Neeraj Teckchandani, said: “We are thrilled to partner with Tamara, a recognised leader in the buy now, pay later space.
“Our partnership with Tamara signifies a pivotal step in our journey toward transforming the retail experience for our customers in the Kingdom of Saudi Arabia. The integration of Tamara’s buy now, pay later service aligns with our commitment to bring convenience, flexibility, and the highest level of customer satisfaction. We are excited about this new chapter and confident that our customers will appreciate the added value this collaboration with Tamara brings to their shopping experience.”
All transactions will be managed directly through the Tamara app, available on both iOS and Android platforms or via Tamara’s website. No cash transactions will be conducted in stores.
Last August, Tamara bagged $100 million in a Series B funding round to continue its expansion across the region.
