Middle East e-commerce giant noon.com has launched noon Pay, a peer-to-peer payments service designed to transform the way people transfer money.
In so doing, noon seeks to bring convenience, security and flexibility to its customers across Saudi Arabia and the UAE.
Senior vice president of noon Pay, Mosam Gadia, said: “Today marks a significant milestone for us as we introduce noon Pay to the world.
“We believe that providing people with a secure and versatile platform to transfer money effortlessly is a game-changer in today’s digital age.
“With noon Pay, we aim to revolutionise peer-to-peer payments, simplify financial transactions, and ultimately make people’s lives easier. noon Pay is aiming to be the one integrated financial services platform for its users, with a lot of new services being planned to be added soon.”
Customers are free to send money to anyone, at any time, from anywhere, and all transactions will be secure, instant and free of charge, the company assured.
The user’s noon Pay balance can be used on the noon.com super app and SIVVI, or it can be sent to anyone using their mobile number or email address.
Users can use existing credits or add money to their credits with a debit or credit card.
In December 2017 noon brought its consumer platform to Saudi Arabia and the UAE.
In February 2019, it debuted in Egypt and has since evolved to become the largest online shopping destination in the Middle East.
