UAE retail conglomerate GMG has unveiled the 1,100 square feet Columbia store at Jewel Changi Airport.
This comes as the retailer has been appointed the exclusive distributor partner of US outdoor sportswear brand Columbia across Singapore and Malaysia, extending the company’s two-decades-long partnership.
President of Sports, at GMG, Carl Masterman, said: “The opening of Columbia’s new store in Singapore is a testament to the strong partnership GMG has built with Columbia in the GCC region over the past two decades.
“We are absolutely thrilled to extend this partnership to the SEA region as well – allowing us to have exclusive distribution and retail operation rights in both markets. We look forward to igniting the inner adventurer of the urban active community in Singapore, and to journey with them wherever their escapades take them.”
Back in January, GMG revealed its plan to open 100 new stores in Southeast Asia by 2025 as part of its aggressive growth strategy.
Vice president of marketing & brand at GMG, Asia, Jaclyn Tan, said:“We recognise the affinity Singaporeans have towards outdoor sports and we’re excited to better serve the needs of Singapore’s sporting community – especially the growing segment of urban active consumers that seek the best of Columbia’s lifestyle and performance offerings with the opening of this new store.”
