Majid Al Futtaim’s Mall of Egypt has announced the launch of the pop-up shop ‘LOKAL’ which will run from July 12 to September 12.
LOKAL will support the growth of more than 35 homegrown brands by providing a vital platform for their businesses to flourish.
The store also aims to ease the challenges faced by small businesses and young entrepreneurs by providing access to physical retail spaces and networking opportunities, and additional avenues for connecting with their target audiences.
Mall of Egypt is also extending their support to the local community by offering Egyptian Clothing Bank a booth during the two-month pop-up, enabling them to accept monetary and clothing donations for families in need across Egypt.
Founded in 1992, Majid Al Futtaim is a diversified lifestyle conglomerate spanning 16 countries across the Middle East, Africa and Asia. The company employs 46,000 people representing 114 nationalities.
The conglomerate owns and operates 29 shopping malls in the UAE, Egypt, Bahrain, Lebanon and Oman. The portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres and five joint venture community malls with the Government of Sharjah.
