Australian fashion brand Cotton On, operated by homegrown retail conglomerate Sharaf Retail, has opened its 21th store in the UAE, at Ibn Battuta Mall.
The store mirrors the group’s expansion strategy across the region.
Vice president of retail, hospitality, industry and financial services at Sharaf Group, Yasser Sharaf, said: “We are delighted to announce the arrival of Cotton On’s newest location, bringing affordable, trendy fashion and lifestyle products that inspire individuals to embrace their uniqueness.
“We strongly believe that our new store in the Ibn Battuta Mall will enrich the retail scene in Dubai, and we eagerly await the opportunity for customers to experience it firsthand.”
Its previous store opened n at Dubai Mall in April.
Founded in Geelong, Australia in 1991, Cotton On is a global fashion and lifestyle brand.
Sharaf Retail, established in 2000, is rapidly expanding in the Middle East and the Far East, having opened eight stores in the last 12 months across all brands under Sharaf Retail in Malaysia, Indonesia, the UAE, Bahrain and Oman.
The Group specialises in retail development and brand building, with expertise in design, manufacturing, store operations and e-commerce.
As a multi-brand franchiser, it manages several global brands under its portfolio that include Adventure Zone, Cotton ON, BODY by Cotton On, Forever 21, Typo, Hello Kitty and three home-grown brands that are Adventure HQ, Chillout, Ceramic Corner Café, spread across 64 stores in the Middle East and Far East countries.
