Telecommunications company Batelco, part of the Beyon Group, has revamped all of its retail shops, adding a self-service digital zone, to elevate the customer experience.
This step is in line with Batelco’s ongoing digital transformation which encompasses multiple touchpoints such as the website, the Batelco app as well as the retail locations.
General manager at Batelco, Aseel Mattar, said: “The concept of self-service has grown in popularity recently, and customers’ dependence on technology has increased too.
“In response to this trend and in line with Batelco’s digital retail transformation journey, we digitised Batelco retail stores by offering a full-fledged self-service digital zone where customers can complete their transactions on their own.
“I would also like to highlight that the kiosks complement the services provided by Batelco’s retail sales agents, who will still support the shop visitors and are happy to assist them with any queries.”
Revamped Batelco’s shops enable customers to complete the majority of transactions through advanced self-service kiosks that incorporate functions including the ability to instantly register and activate a new Postpaid or Prepaid line and receive a new SIM card, as well as subscribe to Home Fibre Broadband services.
Customers can also complete package upgrades, SIM/eSIM replacement, voucher refills and check device availability in addition to bill inquiries and payments.
“Digitising the customer journey will continue to be a priority theme for 2023,” added Ms Mattar.
“Completing the transformation of all existing shops is one of the key elements of this journey and there will be further exciting advancements in the upcoming months.”
Batelco shops, which are located in nine areas around Bahrain, are accessible daily during mall opening hours and 24/7 in certain locations such as the Airport and Zallaq.
Two weeks ago, the company signed a partnership with delivery platform Talabat.
