Hong Kong-based start-up SleekFlow has launched its omnichannel social commerce platform in the UAE through L’Occitane ME’s first Accelerator Programme, powered by Chalhoub Group’s The Greenhouse.
This partnership with Dubai-based Chalhoub Group can catapult SleekFlow’s growth in the luxury retail sector.
The company has picked the UAE market as an ideal location for expansion based on strong buying behaviour through WhatsApp, the communication channel that 80 per cent of UAE consumers use daily.
SleekFlow’s founder and CEO, Henson Tsai, said: “Over the past year, SleekFlow has experienced explosive growth, with our enterprise customers increasing sixfold, accumulating over 5,000 customers in 120 regions worldwide.
“At the same time, we continue to optimise the platform to help businesses upgrade their customer service quality, increasing their sales converted with chat threefold and boosting the online-to-offline sales by 18 per cent.”
In August 2022, SleekFlow was one of four out of 180 global retail-tech start-ups chosen to implement its solutions in the Middle East, as well as the potential of developing tailored solutions catered to beauty and luxury sectors for the L’Occitane brand.
Since 2019, SleekFlow has achieved 2-3 times the year-on-year revenue growth and expanded to Hong Kong, Singapore, Malaysia, Indonesia and Brazil.
