To expand its retail presence in Oman, American consumer electronics company Belkin International has opened a store at City Centre Muscat in partnership with business ventures and franchising firm AAMAAL.
The opening follows the success of the other two outlets in the Sultanate while expanding brand awareness across the Middle East.
Regional managing director of Belkin in Emea and e-commerce, Fawad Mir, said: “Our continued expansion in Oman demonstrates that customers in the Sultanate share our passion for exceptional design, quality and value.
“This year marks Belkin’s 40th anniversary, and we’re thrilled to have a dedicated space to tell the Belkin brand story to our Omani customers and share more about our corporate social responsibility initiatives. This modern store setting and carefully curated product lineup promise a unique and fulfilling shopping experience.”
Earlier this year, Belkin announced its intention to switch from the use of virgin plastics to the integration of PCR, updating product housing materials to consist of 72-75 per cent PCR and plastic-free packaging.
To fulfil this goal, Belkin announced it is partnering with the Environmental Society of Oman to donate 10 per cent of sales on its first PCR product available in the region across its three Oman locations.
Executive director at the Environment Society of Oman, Suaad Al Harthi, said: “As the only non-profit organisation in Oman that focuses on conserving the environment, we are pleased that sustainability is becoming a key area of consideration for several consumers and companies across various industries.
“Belkin sets a great example as a forward-looking international company launching responsibly made products and using plastic-free packaging.”
Executive partner of AAMAAL, Al Harith Al Khalili, said: “We are delighted to partner with Belkin International in expanding their retail presence in Oman with the opening of the new store in City Centre Muscat.
“This collaboration represents our shared commitment to offering high-quality, innovative products to the Omani market. We believe that Belkin’s unique range of consumer electronics, including its environmentally conscious initiatives, will resonate with customers in the Sultanate. As AAMAAL, we are proud to be part of Belkin’s 40-year legacy of excellence and look forward to providing a fulfilling experience to our valued customers.”
In 2018 Belkin International merged with Foxconn Interconnect Technology to broaden its global influence while maintaining its focus on R&D, community, education and sustainability.
