Mena region’s online gifting platform Joi Gifts has partnered with MoEngage, an insights-led customer engagement platform, to drive more customised and personalised communication.
The partnership with MoEngage will assist the brand in levelling up its customer engagement.
Chief marketing officer of Joi Gifts, Sandy Ozdemir, said: “In today’s bustling online gifting industry, establishing a genuine connection with customers can be the key differentiator for your business.
“To achieve this, there are three crucial factors that can play a pivotal role: ensuring data quality, leveraging an integrated martech stack, and implementing personalised strategies on a large scale. This is precisely where MoEngage comes into play, offering valuable assistance. Our primary objective is to continuously elevate the customer experience, fostering lasting engagement and loyalty.”
The online gifting brand chose MoEngage as its partner due to its user-friendly interface and excellent support.
Director of customer success, META at MoEngage, Sweta Duseja, said: “We are ecstatic to welcome Joi Gifts in our family. With customer engagement at its heart, Joi Gifts + MoEngage will look to solve the ever-evolving customer demands with personalised and relevant communication.
“We will together aim to enhance the customer experience beyond imagination.”
Launched in 2016, Joi is present in the UAE, Saudi Arabia, Egypt, Oman, Bahrain, Qatar, Lebanon and Jordan.
MoEngage is an insights-led customer engagement platform that collaborates with around 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Deutsche Telekom, Samsung, Ally Financial, Vodafone, Landmark Group and McAfee.
According to its January report, its operations grew by more than 120 per cent in the Middle East.
