Dubai’s Emirates Flight Catering and UAE-based retailer company GMG have teamed up to offer a range of on-the-go meals across the country.
This initiative is in keeping with the UAE’s vision to promote healthy eating and encourage customers to make better food choices.
This also marks the first Emirates Flight Catering collaboration with a retail giant to provide on-the-go meals.
Deputy chairman and CEO of GMG, Mohammad A. Baker, said: “The country’s diverse population, comprising both locals and expatriates from various countries, has led to a rich culinary landscape.
“Driven by our customer-centric approach, we have worked with our partner Emirates Flight Catering to create a custom-made food range to fulfil and exceed customer expectations on ready, freshly prepared meals.
“The partnership is the first step in Everyday Goods – retail’s commitment to innovate and develop food products that elevate the customer experience. This is only the beginning –with our partner, we plan to extend the range across stores and develop new categories tailored to our customer’s needs.”
Some ingredients will be sourced from Bustanica, the world’s largest hydroponic farm, established by Emirates Flight Catering and Crop One Holdings Inc.
“While convenience is a key driver, there is also a growing demand for healthier, more nutritious ready-to-go meal options,” added Mr Baker.
“Consumers are increasingly seeking meals that align with their dietary preferences. Ready-to-go meals in the UAE reflect this diversity, offering a wide range of international cuisine options to cater to different tastes and preferences. We at GMG would like to add value to this sector through this partnership.”
Emirates Flight Catering will support GMG’s Everyday Group on ground store teams, training food preparation and customer service.
CEO of Emirates Flight Catering, Mahmood Ameen, said: “This is a significant milestone and a strategic step for Emirates Flight Catering as we diversify and deliver exceptional food solutions within the retail sector, going beyond our well-established presence in aviation and events catering.
“Our talented team of multinational chefs have worked closely with GMG to develop a range of fresh and convenient ready-to-go meals that cater to the preferences of a diverse customer base. Every meal, whether it’s a sandwich, salad or poke bowl, is made fresh every day in our kitchens with the finest ingredients and freshest produce, and immediately delivered to GMG stores.
“We currently produce an average of 200,000 meals daily across all our business verticals, and this number is set to increase during 2023. We’re delighted that GMG has chosen to partner with us. We look forward to growing this partnership as we share a commitment to deliver culinary excellence through innovation and products that meet customers’ evolving needs and preferences.”
