German bathroom and kitchen products manufacturer Hansgrohe Group has launched two stores of its brands Hansgrohe and Axor in Dubai and Abu Dhabi, expanding its presence in the UAE.
The showrooms feature kitchen and bathroom products, including faucets, accessories and shower systems to both trade and consumer audiences.
The first facility has opened on Sheikh Zayed Road in Dubai in collaboration with their distributor partner for Dubai and the Northern Emirates, Dubai Integrated Trading Company (ITC), while the second showroom has launched in Abu Dhabi in collaboration with their distributor partner for Abu Dhabi and Al Ain, Sanitary Materials Company LLC.
Managing director of Hansgrohe Middle East, Andreas Wolf, said: “We are incredibly excited about this new venture which forges an even closer relationship with our premium distributors, Dubai Integrated Trading Company and Sanitary Materials Company LLC, and which will increase our brand profile across the region.
“Our products are created to harness and accentuate the powerful properties and nature of our most precious resource, water, and we are now able to effectively demonstrate this to potential customers, including architects, specifiers, and designers, as well as the general public. Ultimately, we can show first-hand how Axor and Hansgrohe can meet their requirements for design innovation and originality, combined with high-quality manufacture.”
Hangrohe’s luxury brand Axor collaborates with high-profile designers, including Philippe Starck, Antonio Citterio and Barber Osgerby.
Business development manager of ITC, Mohammed Obaidullah, said: “We are delighted with the launch of our new showroom facility on the ground floor of the Palladium Building on Sheikh Zayed Road.
“It will provide an opportunity for all clients and customers to feel and experience the latest products from both Hansgrohe and Axor brands. It will also reflect the strong presence of ITC in the region and its collaboration with Hansgrohe Group.”
