UAE retailer Easa Saleh Al Gurg Group has opened three stores in one day – Better Life, Chattels & More and Interiors showroom – at Reem Mall.
The Group’s CEO, Easa Al Gurg, said: “Reem Mall positions us right at the heart of Abu Dhabi’s newest residential district, home to a growing population of homeowners and tenants looking to make the most of their location with products and services that speak to their lifestyle ambitions.
“The three stores will help these residents shape their home environments with the latest products from the world’s leading brands.”
Mr Al Gurg added that the investment in the three stores demonstrates the Group’s strong belief in the economy of Abu Dhabi and the wider UAE, as well as its commitment to fostering business growth.
In addition, the new Chattels & More store is the “forerunner to future plans” to launch the franchise overseas.
According to the Dubai Chamber of Commerce and Industry, UAE’s retail sales are expected to reach $70.5 billion (Dh259 billion) by 2025, demonstrating an annual growth of 6.6 per cent.
“Chattels & More is a home-grown concept and one we are very proud of,” said Mr Al Gurg.
“Catering to the diverse population here in the UAE, our stores offer a melting pot of styles to meet all tastes and cultures. We are conscious of the need to constantly reevaluate and reprioritise our target audiences and consumer segments. We are opening franchising for Chattels & More for the first time. ESAG would be looking for the same commitment to excellence in service from our franchisers while partnering with them. As of now, we’re evaluating KSA and Kuwait as markets, as the brand is already receiving customer orders from these countries.”
