Parisian luxury silverware brand Christofle, operated by Chalhoub Group, has launched a collection of gaming wearables in partnership with fashion brand Prince to appeal to Gen Z.
CEO of Christofle, Emilie Metge, said: “After launching a Christofle NFT in May 2022 offering a game on The Sandbox season 3 giving the possibility to pay in cryptocurrency on Christofle.com we continue to explore new opportunities for Christofle to engage younger generations. Innovation and inclusion are at the heart of Christofle’s values.
“What better way to reach out and engage with a diverse community. It’s a new way of expressing Christofle’s codes and DNA, and we worked with the Boltable studio with the aim of being creative and relevant.”
The Christofle X PRINCE wearables are now live on Roblox featuring 58 item variations including three limited edition items.
Christofle ventured into the metaverse in 2022 with its MOOD collection, becoming the first luxury tableware brand globally to enter the Web 3.0 space.
President of the Chalhoub Group’s strategy, growth, innovation and investment division, Michael Chalhoub, said: “Innovation and retaining the entrepreneurial spirit of our founders have always been part of our core values. And we take it as our duty to lead the way and introduce the first luxury tableware NFT.
We are committed to constantly reinventing ourselves and to bringing the right products, services and experience to our customers, that stay at the heart of everything we do.”
