Egyptian e-commerce platform Jumia has signed a strategic partnership with Raya Trade, a subsidiary of Raya Holding for Financial Investments, to strengthen its operations in the local and regional electronics and home appliances markets.
The deal will also diversify its services and expand its customer base.
CEO of Jumia Egypt, Hisham ElGabry, said: “Since launched in Egypt 11 years ago, Jumia strives to meet all of the needs of its consumers, offering goods and products at affordable costs and of top-notch quality.
“Now, the two companies shall be working together to provide secure and fast purchase solutions and recognise the importance of exporting local products to stimulate sellers to market their offerings in foreign countries, particularly in Africa, contributing to the country’s foreign currency reserves for the benefit of sellers and the Egyptian state.”
The company will be relying on the logistical services of Jumia, from storage to delivery services.
CEO of Raya for Trading, Bassem Megahed, said: “Our partnership with Jumia ensures that customers have access to reliable guaranteed electronics and appliances at competitive prices with global quality standards that Raya is committed to fulfilling in all its services and products.
“The partnership is also consistent with our efforts to promote our operations in e-commerce, in parallel with our expansion plans aimed at introducing more Raya store branches across Egypt, always prioritising proximity to our customers.
“For more than two decades, Raya has consolidated its partnerships with active and efficient key players in the Egyptian and global markets. Thus, we sincerely appreciate our partnership with Jumia, especially given their keenness to achieve excellence and commitment to quality standards and effectiveness in terms of products, purchasing processes, and after-sale services—as points of contact between the two partners.”
Raya began its distribution and retail sales activities and after-sales service in Nigeria in 2007, while Jumia started its e-commerce business in Nigeria in 2012.
The cooperation between the two parties started with the launch of the Raya Shop store, a retail sales arm of Raya Trade, on the Jumia platform.
