UAE-based retail chain LuLu Hypermarket has announced the launch of British Food Week across all its country’s stores.
The promotion was inaugurated by British Ambassador, Edward Hobart at Khalidiya Mall, Abu Dhabi, in the presence of Saifee Rupawala, CEO of LuLu Group.
The week-long promotion, which started on May 4 and is on until May 10, 2023, offers up to 50 per cent off on British products.
British Ambassador in the UAE, Edward Hobart, said:” Today am glad to open the British Food Week here at LuLu, I am grateful for our distinguished partnership with the LuLu group that has continued for 13 years. UAE shoppers will enjoy many famous UK products in all LuLu stores.”
The promotion also offers special discounts on products from renowned British brands such as Morrisons, Shires Bakery, Gambani, Doves Farm, Beyond Meat and The Vegetarians.
CEO of LuLu Group, Saifee Rupawala, said: “We are delighted to offer our shoppers in the UAE the best treats and non-food products sourced from the UK.
“LuLu Hypermarket has a dedicated food sourcing office in Birmingham, UK, which ensures that only the best quality and most authentic products are sourced for our shoppers. With more than 400 products on offer, British Food Week is a great opportunity for us to showcase the diversity and quality of British products while celebrating the cultures and heritage of both countries.”
LuLu is known for organising annual Country Festivals celebrating food from around the globe.
The last thematic festival that took place in February was dedicated to New Zealand.
