Dubai-based Kreol Travel Retail has struck a travel retail distribution agreement with UAE’s food and confectionery specialist BMB Group to promote its brand globally.
As reported, the company has been laser-focusing on its two key brands – Petit Gourmet and Freakin’ Healthy – as part of its travel retail expansion strategy.
Established in 2007 as a start-up, BMB has since grown as part of the Agthia Group and now exports its products to more than 23 countries worldwide.
BMB senior vice president, Mohamad Khachab, said: “We are committed to expanding into travel retail with Kreol Group’s experience in this industry guiding the way forward. We have an amazing range of products which are ideal for travellers.”
A new travel retail distribution deal provides opportunities to reach diverse customer segments, increase brand awareness and boost sales.
Kreol Travel Retail is a duty free distribution agency that specializes in bringing brands to international travellers around the world
The company seeks to expand its international travel retail footprint. Today, it boasts a strong commercial presence in the GCC countries, India and Africa, serving all the major duty-free operators in those markets.
Kreol is a long-time partner of Dufry in the duty free operation at Cochin International Airport, India.
Kreol Group’s CEO, Lal Arakulath, said: “Being a UAE-based company ourselves, we are proud to be associated with the home-grown BMB and are quite excited by this new mission.”
According to Allied Market Research, Mena’s duty paid travel retail market size was valued at $ 2,622.9 million in 2019, and is estimated to reach $4,596.9 million by 2030.
