Samsung Gulf Electronics has today announced the launch of its phygital pop-up store at Dubai Mall.
As part of its ‘Nowhere Better than Samsung.com’ campaign, the pop-up store allows customers to experience Samsung products across multiple categories.
Head of direct-to-consumer business & corporate marketing at Samsung Gulf Electronics, Shafi Alam, said: “As we approach the joyous occasion of Eid Al Fitr, we are excited to bring our latest pop-up store to Dubai Mall, offering our customers the perfect opportunity to invest in gifts for their loved ones.
“A flawless fusion of physical and digital spaces, the pop-up provides customers with a unique opportunity to explore the innovative world of Samsung products, while enjoying the benefits of online shopping. These experiences represent our efforts to provide consumers with an opportunity to truly personalise not only their products but their shopping journeys as well.“
In March, Samsung launched its first online store pop-up at Mirdif City Centre, showcasing its Ramadan offers. The latest pop-up at Dubai Mall will focus on Eid offers and provide visitors with access to Samsung products, including mobiles, tablets, TVs, gaming monitors and home appliances.
The interactive pop-up, located at the Star Atrium on the lower ground level of Dubai Mall, will feature various experience zones.
Phygital retail combines physical and digital elements in retail to create a convenient and flexible shopping experience.
The Samsung Eid pop-up is open daily from 10 am to 10 pm, from April 21 to April 30.
