Web3-native sneaker brand SOL3MATES, owned by Chalhoub Group, has released its first NFT collection ‘SOL3MATES OG NFTs’.
Around 10,000 NFTs will be available at 0.03 ETH ($55) for a limited time starting May 4 and can be purchased on the luxury NFT marketplace Exclusible.
SOL3MATES NFT will get access to the first limited edition sneaker drop from SOL3MATES ‘Sirocco 1’ designed in collaboration with French designer KACIMI LATAMÈNE.
Head of corporate innovation at Chalhoub Group and founder of SOL3MATES, Nick Vinckier, said: “We are a sneaker brand first, and an NFT project second.
“Our aim is to create the sneaker brand of the future born from web3 technology and mechanics such as gamification, community and decentralisation. The entire customer journey is created in such a way that we merge the best of the virtual and physical experiences. With the launch of our first collection, and all future collections, our focus is on adding value to our community over time.”
Chalhoub Group, the largest retail operator in the Middle East representing brands such as LVMH and Christian Louboutin, launched the Web3-native sneaker brand last month.
It was back in August when the Group first announced its entry into the metaverse with its first non-fungible token collection “925 Genesis MOOD” on May 7.
