LG to showcase its latest products at event

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Korean company LG Electronics is displaying its latest products at the LG Showcase MEA 2023 on March 15 and 16 in Dubai.

The event is being held at Habtoor City.

The company showcased its high-end premium products such as Wireless OLED TVs and refrigerators, washing machines, and air conditioners, apart from dishwashers, dryers, audio systems, gaming monitors, PCs and vacuum cleaners.

400 guests were invited to the event which is being held for the first time since 2019.

Mr. Il Hwan Lee, chief executive officer for LG’s MEA region, said: “We are delighted that LG Showcase MEA has resumed in Dubai in the post-pandemic period. In the past this event has built up a reputation of providing visitors with first-hand experiences with the most innovative technology LG has developed for providing our customers with ‘First, Unique and New’ experiences and this year’s event is even better. Despite the challenges faced by the industry over the last few years it is wonderful to see so many guests and partners at the event today.”

Kim Sa Nyoung, president of LG Electronics Gulf said: “Everyone at LG is excited for the start of LG Showcase 2023 MEA. We have a whole host of innovative new products and devices on display for visitors to use and experience. With almost 400 guests confirmed to attend we expect plenty of interest from visitors about how LG sees the future of technology in the coming years. The event is also a wonderful opportunity for LG to further enhance our business relationships with local partners. As a company we are fully committed to supporting local customers and partners by fulfilling their needs as well as sharing the values the company stand for with ‘Life’s Good’.”

LG Electronics is a technology and consumer electronics company with a workforce of more than 75,000. The company’s four subsidiaries — Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over $56 billion in 2020.

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