Saudi Arabia’s jewellery brand L’azurde has been named the best retail jewellery brand in the kingdom for 2022, at the Dubai International Jewellery Forum.
The forum, at Hyatt Regency Dubai, reviewed the gold and jewellery industry and the best ways in which retailers should develop their businesses to achieve high and sustainable profit margins.
The company’s chief executive Selim Chidiac thanked the organisers for their efforts to “celebrate the world of jewellery in the Arab world and the Middle East”.
The brand won the award for the launch of its labels such as “Miss L” and “L’azurde Instyle”.
The aim of the labels was to keep pace with the needs and requirements of Arab women in obtaining modern jewellery at affordable prices.
A statement said that Mr Chidiac also expressed his happiness to stand side by side with the most prominent leaders of the sector in the region.
The company was founded in 1982 and is headquartered in Riyadh. It has multiple stores in Saudi Arabia and Egypt, in addition to its website lazurde.com.
The brand produces 21-karat and 18-karat gold and diamond jewellery.
The company has received other awards such as the “Gold Virtuosi International Award” for design excellence in gold jewellery, which was awarded in Italy and the “International Quality in Gold Jewelry Award” by the Trade Leaders’ Club in France.
It was one of the first companies in the Middle East to obtain accreditation from the London Bullion Market Association. In addition, the Arabic edition of Forbes magazine had recognised L’azurde as one of the most famous brands in the Arab world in 2015, which was according to a study undertaken by the magazine.
