Dubai-based technology retailer Sharaf DG has signed a memorandum of understanding with Abu Dhabi Distribution Company (ADDC) to promote energy-efficient products at its outlets in Abu Dhabi Mall, Al Wahda Mall, Dalma Mall and Mushrif Mall.
The initiative is part of the utility company’s demand side management programme, Tarsheed, which aims to help reduce 20 per cent of Abu Dhabi’s water and electricity consumption by 2030.
Sharaf DG CEO, Nilesh Khalkho, said: “As a business, Sharaf DG is committed to protecting the environment and making socially responsible business decisions.
“We are taking a proactive approach by actively encouraging people to invest in energy-saving devices and aligning with ADDC’s Green Corner initiative. It helps us support responsible consumerism in line with Abu Dhabi’s Demand Side Management and Energy Rationalisation Strategy 2030.”
Using the Emirates Authority for Standardisation and Metrology rating system, ADDC’s ‘Green Corner’ initiative seeks to help customers choose appliances from a dedicated space in participating retail stores.
ADDC is a subsidiary of the Abu Dhabi National Energy Company.
Commenting on the partnership, managing director of ADDC, Saeed Al Suwaidi, said: “ADDC is proud to be a leader in the demand side management space, and we will continue to develop sustainable initiatives to facilitate a greener future for all.
“This agreement, which will provide ADDC customers with easy access to highly efficient appliances in the emirate, will also assist in lowering their spending, protecting the environment and supporting the local economy.”
The products come with energy efficiency labels that include information on appliances’ annual energy consumption rate, providing information on the expected level of savings in their water and electricity consumption.
Founded in 2005 as part of Sharaf Group, the brand operates 38 stores in the UAE, Bahrain, Qatar and Oman.
