The new tenant mix at City Walk is meant to appeal to young visitors who are looking for holistic brands that align with their lifestyles.
CEO of Merex Investment, Shahram Shamsaee, said: “The rapid growth of the global athleisure market along with Dubai’s vision to create an active society offers the perfect opportunity for us to expand this segment with youthful and conscious brands like Adidas and Lululemon at City Walk.
“The opening of Canadian University Dubai at our destination has also grown our visitor demographic to include young adults, looking for an offering that best represents their active lifestyle. Diversifying our retail mix allows us to provide contemporary offerings to this new generation of shoppers who are driven by purpose.”
The opening of lululemon and Adidas at the destination coincides with the heightened demand for athleisure products in the UAE.
According to a recent report by GlobalData, the global athleisure market is expected to grow by 25 per cent to $551 billion by 2025.
GlobalData’s report titled ‘Global Sportswear Market 2020-2025’ also revealed that sportswear will continue to grow in popularity, with 55 per cent of consumers surveyed saying that they wear these clothes for more than just sports activities.
City Walk is an open-air lifestyle destination in Dubai, spanning an area of more than 10 million square feet. Located on Al Safa Street, the centre combines living, retail, F&B, entertainment, hospitality and wellness options.