Dubai’s annual outdoor pop-up Etisalat Market Out of the Box (MOTB) has come back for the 10th time, taking place till January 29 in Dubai Design District.
Held as part of the 28th Dubai Shopping Festival, this 10-day long free-to-entry market promises to offer shoppers a wide range of eclectic fashion, jewellery and beauty items.
The market is divided into five zones: luxury, urban, lifestyle, arcade and food & entertainment.
This edition will accommodate 60 retail vendors and feature retailers from the UAE, Egypt and Saudi Arabia. Seventy-five per cent of the products displayed are local.
In the luxury zone, customers can find high-end local brands of eyewear, accessories, jewellery, cosmetics as well as beauty products.
The New York-style urban zone displays streetwear, while the lifestyle area will feature furniture and home decor as well as miscellaneous items from labels like Bex Beauty, Fenty, Only Ethikal, endswithNS, SALAD, Fashion Rerun, Nomad, Queen B, Seven Miles, The Designers Hub and SETTA Jumpsuits.
The arcade zone will mostly appeal to children and teens.
Besides, visitors can enjoy food and beverages from 25 stalls.
In addition, Etisalat MOTB will be the location for Dubai Beats that boasts free performances from some of the region’s local artists.
After the last edition’s Asian-themed KPOP shopping frenzy, this latest Etisalat MOTB will have a New York spin to it to celebrate the diversity of urban life.
The bazaar, blending retail and entertainment experience, has become an integral part of the Dubai Shopping Festival—the world’s longest-running annual retail event that started on December 15, 2022 and will last till January 29.
