Chalhoub Group’s Faces launches SKIN CARE NATION pop-up store at Mall of the Emirates


Chalhoub Group’s beauty brand Faces has unveiled a pop-up store of its new creative skincare concept SKIN CARE NATION at the Mall of the Emirates, in partnership with the Dubai Shopping Festival.

Customers can visit the store on January 19-30. After this launch, the holistic beauty concept will be rolled out across the GCC.

President of managed companies at Chalhoub Group, David Vercruysse, said: “The skincare market is a key focus for Chalhoub Group in 2023 as we expand our clean beauty portfolio and continue to bring sustainable and science-backed products to consumers in the region. 

“SKIN CARE NATION’s approach fully aligns with the key macro trends shaping the future of the beauty industry with its focus on holistic and accredited skincare where performance ingredients take centre stage. Launching with a pop-up for Dubai Shopping Festival gives us a great opportunity to engage and educate consumers on a new approach to skincare.”  

At the pop-up store, customers can design their customised skincare routine.

The store will offer premium brands such as Augustinus Bader, Clarins, Clinique, Erborian, Estée Lauder, Givenchy, Lancôme, La Mer, L’Occitane, Origins, ROC, Shiseido and Sisley.

It was three years ago when the Chalhoub Group’s Wojooh beauty retail chain changed its name to Faces. In so doing, the skincare retailer reverted to its original name, when it was launched 20 years ago. With 85 stores across 9 countries and an online presence, the chain is a leading beauty retailer in the GCC region.

Last month, the beauty omniretailer entered a partnership with The Detox Market, one of the leading brands of green beauty products in the US. 

With this partnership, the companies wanted to magnify the importance of keeping clean beauty and wellness at the forefront of the international market.